Self-Service
I’ve worked on several self-service platforms designed to help users solve problems on their own without needing to rely on support or manual processes. The focus is always on making complex workflows clear and intuitive, so people can quickly find what they need, complete tasks confidently, and stay in control of their experience. These are some of the recent product I've designed.
// Project Details
This platform enables creators to power their AI assistant by connecting their social media accounts and managing the content the AI learns from. As the Lead Product Designer, I led the end-to-end experience across both the user-facing product and the admin panel, where creators can configure access to their social platforms, upload and manage their knowledge base, and define how their AI “Goldie” behaves. I worked closely with product and engineering to translate complex AI capabilities into intuitive, accessible workflows. The goal was to empower non-technical users to easily manage their data, keep content up to date, and personalize their AI without relying on external support.
Role
Lead UI/UX Designer
Team
1 Designer, 5 Devs (3 FE, 2 BE)
Challenge
Making the UI easy to understand
◀ Click to see Case Study
// Project Details
I designed a platform used to train AI agents so they could handle the tasks required by Airkit’s clients. The platform allows teams to input and manage the information the agents need, review real customer cases, simulate new scenarios, and analyze the agent’s performance over time. Delivered on a fast turnaround in just a few months, I focused on making early-stage AI feel reliable and trustworthy, giving non-technical teams the tools they needed to train, test, and improve their agents without relying on engineers.
Role
UI/UX Product Designer
Team
1 Designer, 2 Developers, 1 Data Admin
Challenge
Accelerated Timeline
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// Project Details
I designed multiple platforms that enable organizations to create and manage “always-on” employee surveys without relying on analysts or support teams. These tools allow users to design surveys, continuously collect feedback, and combine sentiment data with behavioral data from other platforms, while also surfacing results through clear data visualization and analysis. I focused on transforming complex datasets into intuitive, actionable insights, helping teams understand not only how employees feel, but how those sentiments connect to real workplace behaviors and trends.
Role
UI/UX Designer / FE Dev
Team
1 Designers, 2 Developers
Challenge
Multi-Role
◀ Click to see Case Study
// Project Details
At Online Republic (now Webjet), a New Zealand-based tourism company, I worked across self-service platforms for motorhome rentals, cruise reservations, and car rentals, helping users independently search, compare, and book their trips. As a Front End Developer and UI/UX Growth Designer, I analyzed user behavior and conversion data to understand the buying journey and identify friction points. I used these insights to continuously optimize the experience, improving usability, decision-making, and overall conversion across all three platforms.
Role
UI/UX Designer / FE Dev
Team
3 Designers, 2 FE Developers
Challenge
Multi-Role
◀ Click access platform